Cutting Edge Case Study

Cutting Edge Post, based in Singapore, has integrated Nucoda HD into its Avid workflow for a number of high profile productions

Last year Cutting Edge Post, based in Singapore, decided to add a DI suite to its existing five Avid suites (DS, Symphony and Media Composer). Much of the facility’s work is sold overseas and with budgets being reduced by broadcasters worldwide, the facility required a high-quality mastering and grading system, which could fit seamlessly into the existing Avid workflow and provide quick and substantial ROI.

Cutting Edge Post is a long form post production specialist and has a reputation for exceedingly high standards with an enviable client list. The facility has edited several award-winning productions such as Caldecott Productions International‘s documentaries Voiceless Art and The Mud. Chua Beng Teck, owner of Cutting Edge, explains, “We looked at a number of systems and the Nucoda HD ticked all the boxes and much more. The system’s tight integration with Avid was a big selling point for us. We can bring the AAF file together with the media file across to the Nucoda HD and the timeline that we see in the Nucoda HD is exactly what we see in the Avid. Comprehensive conforming tools prepare the timeline with cuts, transitions and other commands, which is great for us because the cut points are already there so we don’t need to worry about them!”Edge has been using the Nucoda HD on a number of high profile productions including:It’s Organic, an 8x 30 minute series by Very! (Singapore) for Channel NewsAsia International, which spans nine countries covering developments in the organic movement.

From fashion to communities, It’s Organic tells the stories of organic apparel designers, farmers, grocers, restaurateurs, hoteliers and communities of organic citizens. It takes the viewer on a journey to pristine farmlands, organic mega markets, small grocers, forward thinking design companies and more to bring first-hand accounts of these organic practitioners. Beng Teck adds, “Using the Nucoda HD for productions such as It’s Organic we can really experiment with the tool set and because it’s a real-time system it’s very fast; the software is extremely efficient. As you grade the shot it renders in the background, which is very impressive.”

He adds, “We can really be extremely creative because the system delivers what it promises: amazing colours and sharp, clean images. The tight integration with Avid and the reduction in rendering time has streamlined our workflow allowing us to turn projects around faster, which not only means the facility is more efficient it also reduces costs.”

Nucoda HD’s creative and corrective colour tools combine a traditional approach to grading with the power and flexibility of digital technology.  Cutting Edge creatives can select the colour tool that best suits the task from printer lights through colour curves to brightness regions. With the unlimited multi-layer timeline the facility is able to combine capabilities, using different isolation tools to produce complex looks quickly.

Beng Teck concludes, “In the current economic situation it is important to be able to go even further to help clients achieve outstanding results at a price that reflects the climate. We graded and finished the entire series of It’s Organic using the Nucoda HD and the system set a high standard; the client was impressed.”