2012 Oscar nominated hopeful A Simple Life graded by PPO on Nucoda Film Master

London, UK, 2nd November 2011 – Venice Film Festival favourite A Simple Life was recently graded by Hong Kong’s Post Production Office Ltd. (PPO) using Nucoda Film Master. The feature film is currently receiving rave reviews on the film festival circuit with Director Ann Hui picking up three awards at the Venice Film Festival and lead actress Deanie Ip winning the festival’s Volpi Cup Best Actress Award. PPO, based in Causeway Bay, is a leading facility in Hong Kong serving the international feature film and TV commercials markets.

A Simple Life is a truestory based on the life of Producer Roger Lee. It documents the strong emotional bond between him and his amah, Ah Tao (Deanie Ip). From the age of 13 Tao served the Lee family for over 50 years and was an important part of Lee’s life throughout that time. The film was shot in Beijing and Hong Kong earlier this year on RED One and was converted using PPO’s RED Rocket decoder from 4K R3D to DPX format. RED Rocket, supported by Nucoda Film Master, significantly speeds up RED based workflows providing real-time high quality decode of native RED files.

PPO Colourist Sun Wong explains, “The DOP Nelson Yu Lik-wai wanted a light grade to stay true to the emotion between the characters in the story. I used a lot of layers to maintain the light in various scenes that were shot at different times of day and also softened some of the scenes that took place in Tao’s house. The DOP was already familiar with Nucoda Film Master as we have worked together in the past on a commercial so he was confident of what could be achieved in the grade after filming.”

Following its Venice Film Festival success and a soft launch in Hong Kong earlier this month, A Simple Life is now in the race for the 2012 Oscar nominations in the Best Foreign Language Film category. The film will go on general release in March 2012.

About PO, Post Production Office Limited

PO, Post Production Office Limited, a full gear post production house specially built for TV Commercials, Feature Films and Corporate Documentary. PO is the only local post production house that has full gear post production facilities both in its Hong Kong headquarter and Shanghai Branch. With the most advance I.T. infrastructure, we fully linked our H.K. & S.H. studios together, projects from either locations are interchangeable anytime for modification that eliminate the locations’ constraint. The most modern high-end facilities enable us to handle both SD/HD/2k productions smoothly and bring our workmanship to be one of the best choices in Asia area. For Feature Film D.I. & Color Grading, PO provides 4K Scanity Datacine grading with Film-Master 2010 in S.H. studio and 2K Spirit Datacine in H.K. studio. For details information, please visit our website: www.postproductionoffice.com

About Image Systems

Image Systems Media Unit, formerly Digital Vision, is a division of Image Systems AB, which specializes in high-resolution image processing, film scanning and motion analysis solutions. Headquartered in Linköping, Sweden, Image Systems has offices in Stockholm, London and Los Angeles. The company has three business units: Media, Defense and Motion, managed via a global network of qualified distributors. Its Nucoda and Phoenix image grading and restoration software solutions and Golden Eye range of scanners provide innovative tools to create and master media in HD, 2K/4K and stereoscopic 3D. The TEMA software platform provides a range of user friendly, high-speed motion analysis solutions for the automotive industry and other industrial test and design applications. The TrackEye system provide image analysis solutions for the military reconnaissance and testing markets. For additional information, visit www.imagesystems.tv.

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