Fancy Film Expands with Nucoda HD

February 9, 2011  (Los Angeles, CA) Digital Vision, leading manufacturers of image enhancement and mastering systems for film and television post production, has announced that Fancy Film Post Production, the Silver Lake, California based post boutique and consultancy, has purchased a Nucoda HD system to complement its existing services.  Fancy Film offers start-to-finish post services that include creative editing, consulting and finishing for television and features.  In addition to supporting the post workflow already in place, the Nucoda HD will anchor one of the most innovative and efficient workflows that Fancy Film is developing.

Fancy Film was launched in 2001 led by Bill Macomber, who had built a strong following as an up and coming documentary film editor.  In the decade since, the post house’s credits have grown to include independent features, corporate communication, music videos and a wide scope of television projects.

“We looked closely at the entire range of products on the market,” said Bill.  “At the end of the process, beyond its impressive grading capabilities, there were a number of factors that sealed our decision for Nucoda:  its real time processing and Open EXR architecture were top of the list.  It is absolutely the fastest system we tested and it has opened the door to powerful collaboration.  Since we are always in search of better-cheaper-faster without compromising quality, the strengths of the Nucoda were really important in our decision.  After reviewing the business case, it was clear that the Nucoda’s toolset and flexibility, leads directly to our ROI.”

Fancy Film is developing a modified workflow using the Nucoda HD. Bill continued, “We are pointing our workflow decidedly towards the future, moving files into the Nucoda workflow as early as possible.  The system is so flexible and powerful that it can support editorial, visual effects, and rendering.  Once a project has finished creatively, there will be no need to move it out of the Nucoda.”  Another important motivation for the choice of Nucoda was Fancy Film’s commitment to working with a supportive collaborator; and Digital Vision has a well-established reputation for such long term, developmental relationships with their clients.

Fancy Film is currently at work on a number of series, including “Underwater Universe,” set to air on the History Channel.  Colorist Mike Smollin commented, “On this show, I work with very demanding underwater footage, which has differences in lighting, moving layers and challenges in matching.  The Nucoda helps me get where I need to be with flexibility and speed.”

For additional information or comment please contact Chris Purse (Americas) - Ignite +1 818 303 8088

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.tv.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

For further information about Fancy Film Post, visit http://www.fancyfilm.com/

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